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Hovis’s new sourdough cobs are created using the brand’s signature starter dough, which is fermented for at least 24 hours to develop a thick, golden crust and rich flavor.

The fall was driven mainly by weakening international wheat and maize quotations.

König Nordic Oy will serve as a one-stop solution for bakery clients, offering sales consultation, technical training, and on-site service provided by Koenig’s own specialists.

The expansion is part of Smucker’s broader effort to integrate Hostess into its newly formed Sweet Baked Snacks division, aiming to achieve US$100 million in cost synergies by fiscal 2026.

Production from the affected facilities will be transitioned to other General Mills locations.