The partnership aims to accelerate the development and commercialization of clean-label ingredients to deliver freshness‑extending solutions across food and beverage applications.
The deal will transfer ownership of Dijamant’s brands, manufacturing facilities and distribution network to MK Group once it secures the necessary approvals from competition authorities across the relevant jurisdictions.
The research draws on consumer interviews and market analysis across multiple European markets to identify the emotional and practical barriers that prevent healthier indulgent products from achieving mainstream acceptance.
The export performance reflects Russia’s continued role as a key supplier to price-sensitive importing regions.
This collaboration will introduce an extensive array of cellulose ethers to the food and beverage industry in EMEA, enhancing texture, stability, and processing for food manufacturers.