New Technologies & Innovations

This rebranding effort follows the successful launch of the Entenmann’s Baker’s Delights line two years ago, highlighting the brand’s commitment to innovation and responding to consumer demands.

In addition to protein concentration, quality standards have been rigorously upheld.

The kit, featuring a water-based extraction method, enables accurate quantitative determination of deoxynivalenol (DON) in both wheat and corn.

Both ingredients are made from components that are Generally Recognized as Safe (GRAS), ensuring their readiness for the market.

Launched in 1963, Chips Ahoy! is currently the second-largest cookie brand in the U.S., following Oreo, which is also owned by Mondelēz.