The new snacks will be available through WellBe’s established distribution channels, including direct sales via its website, partnerships with leading e-commerce platforms, general trade outlets, and modern retail stores.
The strawberry waffles offer a visually striking red hue thanks to natural colorants, making them a bold new take on the classic Eggo waffle enjoyed by fans and consumers alike.
A Joint Working Group co-chaired by APOA and CPOPC, with Solidaridad serving as the technical secretariat, will oversee the implementation of the MoU.
The product lineup includes Jo’s Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies, and Classic Sugar Cookies.
The restriction, introduced on September 1 for a period of 60 days, was aimed at supporting farmers facing falling paddy rice prices during the harvest season.