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Prominent organizations, including the American Soybean Association (ASA), the US Soybean Export Council (USSEC), and ASA’s World Initiative for Soy in Human Health (WISHH), have voiced strong support for the initiative.

The launch is part of PepsiCo India’s strategy to expand its portfolio with differentiated, super-premium snack options that meet growing demand for artisanal and globally inspired flavors in the Indian market.

The launch comes at a time when demand for ready-to-cook and convenience foods is rising across the Middle East.

To commemorate this anniversary, the company has unveiled a unique logo that reflects Fortune Foods’ deep-rooted commitment to home-cooked meals.

The new investment will include the installation of a dedicated production line for Lubisie biscuits, alongside a second production line for Milka biscuits.