AWL Agri Business Ltd. celebrates 25 years of its Fortune brand   

INDIA – AWL Agri Business Ltd. (formerly Adani Wilmar Limited) celebrated the 25th anniversary of its flagship Fortune brand on November 24, 2025, highlighting a journey that mirrors the explosive growth of India’s FMCG sector.   

Launched in 1999 as an edible oils specialist, Fortune has expanded into a household staple found in one in every three Indian homes, offering atta, rice, besan, pulses, sugar, ready mixes, and spreads.   

To commemorate this anniversary, the company has unveiled a unique logo that reflects Fortune Foods’ deep-rooted commitment to home-cooked meals and its enduring message, “Ghar ka khana.”  

This milestone underscores the shift from loose staples to branded, hygienic packaged foods, embodying the cultural ethos of “Ghar Ka Khana”.   

Brand evolution  

From a single-category focus, Fortune diversified to meet modern kitchen demands, leveraging rising incomes and rural penetration.   

The FMCG market grew fivefold over two decades, achieving an 8% CAGR from FY2019 to FY2024, expanding from ₹8.3 trillion (US$92.95B) to ₹12.2 trillion (US$136.62B), with projections to ₹17 trillion (US$190.37B) by FY2028.   

Earlier in 2025, the brand refreshed its logo with Indian culinary symbols, such as harvesting tools and dishes like idlis and samosas, reinforcing its home-cooked authenticity.   

Leadership transition  

The anniversary coincides with a leadership shift: Shrikant Kanhere assumes the role of Managing Director & CEO, succeeding Angshu Mallick, who transitions to Executive Deputy Chairman after driving high growth.   

This change positions the company for digital distribution, category expansion, and value-added innovations amid a food processing sector valued at US$354 billion in 2024, expected to hit US$535 billion by FY2026.   

Industry reflection  

Fortune’s success reflects broader trends: stronger networks, consumer trust in quality, and premiumization.   

Executive comments emphasize ecosystem value, from farmers to communities, over mere scale, setting the stage for sustained innovation.   

The brand’s expansion from oils into a wide array of staples demonstrates how FMCG companies have capitalized on evolving demand for convenience, trust, and quality assurance.  

AWL commits to fortifying India’s food ecosystem with reliable products, ensuring “Ghar Ka Khana” thrives nationwide.  

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