The innovation hub is designed to accelerate the development of premium bakery products for quick-service restaurants, foodservice operators, and retailers across the UK and Europe.
The concern comes as the country remains heavily dependent on rice for food security, even as efforts continue to strengthen domestic production.
Confectionery giant strengthens its breakfast portfolio as demand grows for premium cereals and nutrient-rich ingredients.
The new frozen products are the first ready-to-bake croissants introduced under the Grands! platform and are joining Pillsbury’s permanent product lineup.
The programme is designed to restore the full seed value chain, including research, early-generation seed production, multiplication, certification and farmer adoption.