The agreement provides for state supervision and control at all stages, from wheat cultivation to the export of finished products, including production, storage and transportation.
This strategic move is aimed at boosting the company’s customer care and technical sales capabilities as the global baking industry increasingly prioritizes sustainability, automation, and long-term lifecycle support for equipment.
The move comes as the company continues to navigate a challenging consumer environment shaped by shifting demand, inflationary pressures and a highly competitive grocery market.
This deployment marks a pivotal shift in the industrial food sector as First Mills integrates the advanced Kelvingrove platform across all four of its major production facilities to optimize its supply chain and production cycles.
The results reflect both the resilience of its core brands and the ongoing challenges facing the broader food industry.