Baking & Snacks

This acquisition adds a vibrant brand that expands Hershey’s reach into new snacking occasions and younger demographics seeking tasty but mindful treats.

Despite the closure of the Olen factory, the company plans to continue its broader operational presence in Belgium.

The production line supports the company’s goal of meeting growing customer demand both domestically and internationally.

The strategic transformation is part of a broader plan to streamline operations, reduce costs, and boost profitability.

All Clusters are Non-GMO, free from artificial colours and flavours, and gluten-free, apart from Peanut Crunch.