Baking & Snacks

The purchase adds Arbor’s scale and category depth through Furlani’s established brands and private label capabilities, while preserving the company’s operational leadership and existing management team.

The launch features Protein Soft Pretzels and Mini Soft Protein Pretzels, delivering 7 to 10 grams of plant-based protein per serving while retaining the brand’s signature soft texture and robust flavor, available nationwide starting March 1, 2026.

The appointments include David Roach as the newly created Chief DSD Operations Officer and Dan Scott as Senior Vice President, Cake.

Lorraine De Graaff’s appointment is a move Tiger Brands says will strengthen leadership across Group Marketing and Research & Development as it seeks to drive growth across its portfolio of iconic brands.

The new category reimagines much-loved Indian snacks by replacing refined flour and conventional bases with a blend of rice flour and millets, making them more approachable for mainstream consumption.