Baking & Snacks

Organizers said the programme aims to reduce reliance on imported wheat, raise incomes for smallholder farmers, and broaden consumer choice.

The announcement signals a strategic boost for the region’s operations amid rising consumer demand for premium confectionery and snacks.

The launch reinforces Puratos’ commitment to education, workforce development, and long-term industry sustainability in professional baking and pastry arts.

The move is part of Flowers Foods’ strategy to integrate and scale Simple Mills within its broader portfolio while preserving the brand’s mission-driven identity.

The innovation marks Doritos’ entry into the rapidly growing protein snack category, reflecting consumer demand for functional foods that deliver both taste and sustenance.