The new cereal is Soil Association Certified, free from artificial additives, and positioned as a nutritious, versatile base for breakfast bowls topped with milk, fruit, or seeds.
The partnership reflects a shared commitment to sustainability, clean-label innovation, and supporting the shift toward more natural and functional ingredients.
Mars expects to cut approximately 3 million tonnes of carbon emissions, equivalent to around 10% of its total footprint by 2030.
This breakthrough offers food manufacturers an effective tool to meet health-driven reformulation demands without compromising product appeal.
The Howard Group will deploy a comprehensive communications strategy that includes targeted social media campaigns, online awareness initiatives, and interactive investor events, both virtual and in-person.