Eshbal partners with The Howard Group to elevate investor relations strategy
The Howard Group will deploy a comprehensive communications strategy that includes targeted social media campaigns, online awareness initiatives, and interactive investor events, both virtual and in-person.
CANADA – Eshbal Functional Food Inc. (TSXV: ESBL), a developer of health-focused, gluten-free food products, has officially engaged The Howard Group Inc. to lead its investor relations and communications efforts.
The announcement underscores Eshbal’s intent to expand its market presence and increase investor awareness as it scales operations across North America.
CEO Tomer Bar Meir emphasized the significance of the partnership, stating, “Having reached record revenue milestones and nearing operationalization of our expanded North American platform, we look forward to expanding awareness of our story together with the Howard Group.“
The Howard Group, a veteran in investor outreach since 1988, will deploy a comprehensive communications strategy that includes targeted social media campaigns, online awareness initiatives, and interactive investor events, both virtual and in-person.
Grant Howard, President of The Howard Group, highlighted Eshbal’s successful history in creating proprietary gluten-free products tailored to a sizable multi-billion-dollar segment of consumers who either choose or require gluten-free diets.
Eshbal has a very long and successful, profitable history of creating, through proprietary processes and formulations, an extensive line of quality food products that have proven their appeal to people who either choose to or must follow a gluten-free diet. There is a clear opportunity for Eshbal within this multi-billion-dollar segment of the population,” said Grant Howard, President of the Howard Group.
Under the six-month agreement, Eshbal will pay The Howard Group a monthly fee of US$9,000.
Additionally, the firm will receive 250,000 options at an exercise price of US$0.25, vesting in four equal tranches over a period of one year.
These options are exercisable for a period of three years from the grant date.
Importantly, The Howard Group maintains an arm ‘s-length relationship with Eshbal, with no direct or indirect ownership in the company’s securities.
Eshbal, which became publicly listed on the TSX Venture Exchange in April 2025, is known for its innovative approach to functional foods.
Its product portfolio spans gluten-free, vegan, low-carb, sugar-free, and supplement-based offerings, serving industrial, foodservice, and retail clients across Israel and abroad.
With proprietary R&D and specialized production technologies, the company is positioning itself as a leader in the “better-for-you” food category.
This partnership signals Eshbal’s intent to deepen investor engagement and build long-term shareholder value as it scales operations across North America.
The agreement remains subject to approval by the TSX Venture Exchange.
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