The launch has already demonstrated remarkable commercial momentum, with the Company announcing that the entire first shipment from the new regional facility sold out immediately upon release.
Under the terms announced by Eshbal, the deal transfers majority ownership and certain operating assets of D2BD to Eshbal, positioning the Canadian firm to leverage D2BD’s existing product lines, retail relationships and manufacturing know how as it pursues broader North American distribution.
The deal brings into Eshbal’s portfolio a commercial bakery known for breads, rolls, muffins and sweet goods sold across retail, foodservice and e-commerce channels, and is presented as a strategic step to enhance capacity and product breadth ahead of the company’s 2026 to 2028 roadmap.
The strategic manufacturing partnership with Queen St. Bakery will enable localized production of Eshbal’s bestselling gluten-free pita bread.
The products are being distributed under the company’s well-established Caragil and BARILI brands.