Baking & Snacks – WORLD NEWS

The deal positions simplyFUEL to scale distribution, marketing and operations as it builds on recent retail gains in major chains and club stores

This move accelerates innovation in the US snacking market, where better-for-you segments are growing 10% annually amid demand for low-sugar, high-protein options.

The accelerator program helps advance emerging snack-centric technologies

Each tortilla delivers high protein and fiber, low net carbs and contains no seed oils, setting them apart in a market dominated by carb-heavy options.

The company framed the project as a response to both commercial opportunity and sustainability goals.