This deal underscores Saudi firms’ surge in cross-border M&A, with BinDawood joining peers like Savola in UAE expansions.
The move underscores the company’s ambition to expand its footprint beyond traditional categories and meet the rising demand for wholesome, protein-rich, and convenient snack options.
The deal strengthens Nexture’s portfolio in functional and innovative ingredients while expanding its footprint in Southern Europe.
The findings highlight the company’s commitment to sustainability and ingredient innovation in the global bakery sector.
The launch supports Catalina’s mission to redefine better-for-you options amid New Year’s resolution trends, positioning protein cereals as versatile snacks for mid-morning boosts or post-workout fuel.