Baking & Snacks – LATEST NEWS

The relaunch updates the range’s visual identity with a new logo, tagline and packaging designed to convey a timeless yet innovative premium positioning and will be supported by a coordinated marketing programme aimed at strengthening recognition among buyers and end consumers.

The accolade reflects Broadway sustained commitment to quality, reliability and excellence across its bakery and milling businesses.

Under the terms announced by Eshbal, the deal transfers majority ownership and certain operating assets of D2BD to Eshbal, positioning the Canadian firm to leverage D2BD’s existing product lines, retail relationships and manufacturing know how as it pursues broader North American distribution.

The purchase adds Arbor’s scale and category depth through Furlani’s established brands and private label capabilities, while preserving the company’s operational leadership and existing management team.

The launch features Protein Soft Pretzels and Mini Soft Protein Pretzels, delivering 7 to 10 grams of plant-based protein per serving while retaining the brand’s signature soft texture and robust flavor, available nationwide starting March 1, 2026.