The results reflected a company navigating difficult macroeconomic headwinds while pressing ahead with its long-term brand strategy.
With the acquisition, OV UK strengthens their position within the sweet inclusions category and supports the further development of manufacturing capabilities in the UK market.
Designed for active kids and made with quality ingredients such as organic oats, the new innovations are aimed at helping provide fuel for kids to explore and play.
The leadership transition comes at a time when the European baking sector is navigating major shifts related to sustainability, food innovation, supply chain resilience, and changing consumer expectations.
The new product line marks a format innovation for the 128-year-old family-owned business, combining the company’s traditional all-butter shortbread recipe with chunky inclusions, packaged in bite-sized pieces and resealable sharing tubs.