Baking & Snacks – AFRICAN & MIDDLE EAST

The establishment of Gboko Bakery is expected to drive economic recovery by fostering small-scale production and expanding job creation, both direct and indirect.

For baking and snack producers, this presents opportunities to tap into new markets across MENA, South Asia, and Africa, leveraging Dubai’s position as a trade and innovation nexus.

Already witnessing promising traction in its pilot phase, MyFitness has sold 3.5 tonnes of peanut butter across only six SKUs, showing steady month-on-month growth.

The relaunch has already sparked nostalgia among longtime fans and curiosity among new customers, with social media buzzing about the return of the homegrown pizza brand.

Plazma’s entry into the Nigerian market reflects a broader corporate strategy by NBC and its affiliates to diversify their product offerings and adapt to shifting consumer preferences, favoring convenient, quality snack foods.