Wild Fox Foods launches clean-label snack line
Each product is free from seed oils, refined sugars, artificial dyes, and synthetic additives.
USA – Wild Fox Foods, a new snack brand focused on clean-label formulations, has officially entered the snack aisle with the launch of its new clean-label product line, offering a bold new take on everyday snacking.
Founded by the team behind Kevin’s Natural Foods, the brand aims to deliver craveable, nutrient-rich snacks without compromising on ingredient integrity.
The new lineup includes roasted nuts, trail mixes, and high-fiber protein bars, all crafted with a commitment to transparency and simplicity.
Each product is free from seed oils, refined sugars, artificial dyes, and synthetic additives.
Instead, Wild Fox Foods uses avocado oil, coconut sugar, fruit juice, and natural spices to elevate the flavor of its core ingredients: nuts, dark chocolate, dried fruits, and milk protein isolate crisps.
“We believe people deserve foods that not only taste good but also fuel them up for their busy life,” said Co-Founder Kevin McCray.
“The nuts, trail mix, and protein bar aisles are flooded with sameness. We created Wild Fox Foods to deliver unique nutrition attributes that shoppers want and haven’t been able to find until now.”
The brand’s launch follows extensive consumer testing at Expo West and Sweets & Snacks, where early feedback praised the snacks for their bold flavors and clean profiles.
Popular offerings include Hickory Smoked Roasted Almonds, Sea Salt Roasted Cashews, Cherry Berry Trail Mix, and protein bars in flavors such as Dark Chocolate Sea Salt and Cinnamon Churro.
Wild Fox Foods is also leaning into the growing demand for better-for-you snacks that align with paleo, gluten-free, and grain-free lifestyles.
All products are soy-free, glycerin-free, and sugar alcohol-free, making them suitable for a wide range of dietary preferences.
“When we dug into the ingredient lists of popular trail mixes, roasted nuts, and protein bars, we found that some of your favorite clean snacks have a dirty secret; they’re filled with artificial ingredients and fried in seed oils,” added Kelsie Costa, co-founder of Wild Fox Foods.
With its launch, Wild Fox Foods is positioned to disrupt the conventional snack category, offering consumers a fresh alternative that’s both indulgent and intentional.
The brand is now available online and in select retail locations, with a special 10% discount for first-time shoppers.
Additionally, the brand plans nationwide retail expansion for early 2026.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
