Paul Bajorek appointment elevates a long‑time sales and product development leader to steer growth, innovation and retailer partnerships for the family‑owned flavor and baking ingredient supplier.
This move is driving renewed growth in the mature baking‑mix category through licensed partnerships.
Mondelēz creates a new COO role, naming CFO Luca Zaramella to oversee global operations and commercial performance.
The menu’s artisanal appeal positions the chain as a go-to for celebrations, fostering loyalty in a competitive café landscape.
The partnership aims to accelerate the development and commercialization of clean-label ingredients to deliver freshness‑extending solutions across food and beverage applications.