People News & Appointments

His track record includes successfully scaling brands to over 3,000 locations worldwide and working with over 3,500 franchise investor groups.

The board’s waiver of the mandatory retirement policy underscores their confidence in Zallie’s leadership and signals a desire to maintain continuity during a critical phase of growth and innovation.

Alejandro Rodríguez Bas succeeds Rafael Pamias Romero, who stepped down to address personal and health matters.

This move is part of Britannia’s strategic efforts to strengthen its executive team and position itself for robust growth in the competitive fast-moving consumer goods (FMCG) sector.

In his expanded role as COO, Schmitz will drive greater integration and collaboration between North and Latin America, leveraging the strengths of both regions to accelerate growth and deliver enhanced value to customers.