New Technologies & Innovations

The move underscores the company’s ambition to expand its footprint beyond traditional categories and meet the rising demand for wholesome, protein-rich, and convenient snack options.

The launch supports Catalina’s mission to redefine better-for-you options amid New Year’s resolution trends, positioning protein cereals as versatile snacks for mid-morning boosts or post-workout fuel.

The rollout marks the company’s entry into the fast-growing functional snacking category.

The products are being distributed under the company’s well-established Caragil and BARILI brands.

Available for a limited period, the product launches across select offline retail outlets and quick-commerce platforms.