New Technologies & Innovations

The shipment marks another step in the company’s efforts to strengthen grain supply options at its largest milling facility.

The new product is part of a four item lineup that also includes Maple Biscuits and Raspberry and Apple Fruit Rolls, designed to broaden Pillsbury’s refrigerated dough offerings and appeal to younger consumers seeking bolder taste experiences.

The launch comes as demand for spicy foods continues to rise across Europe, with consumers increasingly embracing sweet-and-heat flavor combinations and gourmet burger trends.

The new Subway Italian Herbs & Cheese Flavoured Lay’s® chips aim to replicate the distinctive blend of herbs, cheese, and savoury seasoning that has made the sandwich bread a long-standing customer favourite across Subway restaurants in Canada.

The funding will support research and development activities aimed at transforming grain-processing side streams into high-value dietary fibre ingredients for use in food manufacturing across Europe.