New Technologies & Innovations

The launch comes as demand for spicy foods continues to rise across Europe, with consumers increasingly embracing sweet-and-heat flavor combinations and gourmet burger trends.

The new Subway Italian Herbs & Cheese Flavoured Lay’s® chips aim to replicate the distinctive blend of herbs, cheese, and savoury seasoning that has made the sandwich bread a long-standing customer favourite across Subway restaurants in Canada.

The funding will support research and development activities aimed at transforming grain-processing side streams into high-value dietary fibre ingredients for use in food manufacturing across Europe.

Together, these launches highlight how major British food brands are reimagining traditional products to balance heritage with modern consumption trends.

The launch forms part of Nestlé Toll House’s ongoing efforts to refresh its baking portfolio while maintaining its focus on the chocolate chip cookie category.