Morocco

The acquisition strengthens Adam Food’s network in North Africa.

This acquisition marks another milestone in Grupo Bimbo’s ambition to consolidate its position as a global leader in baked goods, while reinforcing Morocco’s role as a hub for food industry investment and innovation in North Africa.

The shipments position the kingdom as the third-largest African customer to have fully received all contracted U.S. wheat volumes.

This rapid growth in Pasta consumption in Morocco has led local milling companies and industrial producers to integrate into milling operations directly.

The national program targets 1 million hectares of irrigated cereals by 2030