Investments, Acquisitions and Funding

The upgraded facility will empower teams to respond more nimbly to evolving consumer demands and support both core growth and emerging business initiatives.

The timing also aligned with the National Waffle Day on August 24, celebrating both tradition and transformation.

The deal, approved unconditionally by the Competition Authority of Kenya (CAK), is linked to a consortium comprising the owners of Mombasa Maize Millers, Kitui Flour Millers, and Eldoret Grains Limited.

This initiative offers exclusive insights into emerging trends in taste, health, and sustainability, enabling clients to anticipate market shifts and innovate accordingly.

The acquisition aligns with Crown Bakeries’ long-term strategy to expand its market share by adding distinctive brands and products.