The campaign, which represents a significant expansion of the organization’s 2023–2026 strategic plan, aims to reconnect consumers with the science-backed benefits of both whole and enriched grains as foundational elements of a balanced diet.
This milestone marks a significant victory for the Minneapolis-based food giant, which successfully reached its goal several months ahead of its original summer 2026 commitment.
In South Asia, aflatoxins were detected in 85% of samples, marking a 30% increase from the previous year.
The independent verification covers 20 Simple Mills items and affirms that those products meet the new standard’s criteria for minimal industrial processing and the absence of hyper engineered additives.
The review will consider whether BHA is safe under its current conditions of use in food and as a food contact substance, based on the latest scientific information.