Baking & Snacks

Lorraine De Graaff’s appointment is a move Tiger Brands says will strengthen leadership across Group Marketing and Research & Development as it seeks to drive growth across its portfolio of iconic brands.

The new category reimagines much-loved Indian snacks by replacing refined flour and conventional bases with a blend of rice flour and millets, making them more approachable for mainstream consumption.

The decision follows a formal petition from GNT Group, the maker of EXBERRY® natural colors, which has driven previous incremental approvals for spirulina based blues and argued that broader authorization is needed to meet manufacturer demand for natural alternatives to synthetic dyes.

The group posted a 4.6% increase versus the prior year, driven by innovation across its confectionery and breakfast categories and by geographic expansion following strategic deals.

The deal brings into Eshbal’s portfolio a commercial bakery known for breads, rolls, muffins and sweet goods sold across retail, foodservice and e-commerce channels, and is presented as a strategic step to enhance capacity and product breadth ahead of the company’s 2026 to 2028 roadmap.