Baking & Snacks

The introduction of gluten-free crackers is a strategic move that will further propel the brand’s market growth and broaden its consumer base.

Unit sales also dipped, falling 8% year-over-year to US$724.9 million.

The product introductions are part of the company’s ongoing strategy to innovate around consumer snacking and dessert experiences in the Kenyan market.

Excessive ultra-processed foods consumption has resulted in a depletion of essential micronutrients and dietary fiber while increasing the intake of sugars and carbohydrates, adversely impacting overall health.

Emulsions combine two or more immiscible substances with the help of external agents known as emulsifiers, achieving a stable kinetic state. They have extensive applications in the food and beverage, cosmetic, and pharmaceutical industries.