Novos unveils ‘Longevity Nutrition Bar’
The Novos Bar packs 15g of protein, five targeted longevity ingredients, and 20 superfoods into each serving.
USA – In a bold move that redefines the functional snack category, Novos has launched the Novos Bar, a scientifically formulated nutritional snack designed to promote healthy aging.
Touted as the first “longevity bar” on the market, the product blends cutting-edge research with culinary craftsmanship to deliver a nutrient-dense, on-the-go solution for health-conscious consumers.
Developed by longevity expert Chris Mirabile and a team of scientists, dietitians, and Michelin-trained chefs, the Novos Bar packs 15g of protein, five targeted longevity ingredients, and 20 superfoods into each serving.
The bar’s formulation includes cordyceps, reishi, and lion’s mane mushrooms for immune and cognitive support, astaxanthin for skin and mitochondrial health, and taurine to boost cellular energy and metabolic function.
What sets the Novos Bar apart is its unique protein blend, which is 50% lower in methionine and 43% lower in isoleucine compared to traditional whey protein.
These amino acids have been linked to reduced lifespan in animal studies, positioning the bar as a more innovative alternative for longevity-focused consumers.
The bar also features a vibrant fruit and vegetable blend, including broccoli, kale, spinach, sweet potato, cranberry, chlorella, maitake, and shiitake mushrooms. It swaps out seed oils and artificial preservatives for olive oil, honey, and rosemary extract, aligning with the principles of the Mediterranean diet.
Available in three flavors: Salted Chocolate Crunch, Mixed Berry Crunch, and Peanut Butter Chocolate Chip Crunch, the Novos Bar is sold in 12-packs for US$48, with a subscription option offering a 10% discount.
“We wanted to create a bar that could be smarter than your healthiest meal,” said Mirabile.
“By combining longevity science with whole-food nutrition, we’ve built a product that supports energy, skin health, cognition, and metabolism, all in one bite”.
The launch comes amid rising consumer interest in functional foods, with surveys showing that over 70% of Americans are actively seeking ways to increase their protein intake while prioritising ingredient quality.
Novos aims to meet this demand with a product that’s not only convenient but also backed by over 450 scientific studies.
The Novos Bar is now available for purchase at the Novos website, joining the brand’s growing portfolio of longevity-focused supplements and diagnostics.
As a Public Benefit Corporation, Novos also supports nonprofit research initiatives and offers free educational tools to help consumers make informed health decisions.
With its science-backed formulation and clean-label credentials, the Novos Bar sets a new benchmark for what a snack can and should be.
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