The acquisition includes its production plant in Murgia (Álava), machinery, technology, trademarks, and patents.
The strong demand for Turkish bakery products in the Middle East has been driven by several factors, including the region’s reliance on imported food items and Turkey’s strategic position as a supplier.
The product retains its versatility, suitable for enjoying cold with tea or warmed up as a comforting pudding-style dessert.
This innovation reflects a new wave of clean-label innovation.
This landmark report reinforces Conagra’s position as a leading innovator in the snack industry, positioning the company to meet the demands of a dynamic, flavor-forward, and health-conscious consumer base.