The acquisition positions Calbee to tap into the increasing U.S. plant-based market, where tofu is gaining traction among consumers seeking clean-label, protein-rich alternatives.
These strategic additions position MBC as a one-stop solution for frozen meals across all day parts, from breakfast to lunch and late-night snacking.
Already a leader in Brazil’s jam segment through its Queensberry and Hero brands, the group now enters the competitive snack arena with a local favorite positioned for growth.
The acquisition includes its production plant in Murgia (Álava), machinery, technology, trademarks, and patents.
Jungbunzlauer plans to repurpose the site to meet its specific production needs, with operational planning already underway.