Oman Flour Mills unveils high-quality wheat flour for bakers

OMAN – Oman Flour Mills Company (OFM) has launched “Omani White Flour No. 1,” a premium product crafted entirely from 100% Omani wheat.

“Say hello to Omani White Flour No. 1—made from 100% Omani wheat! Perfect for baking bread, buns, cakes, luqaimat and naan,” OFM said on its LinkedIn account.

This versatile flour is enriched with essential nutrients, including iron, folic acid, vitamin B12, and vitamin D3, catering to a wide range of baking applications such as bread, cakes, luqaimat, and naan.

The milestone comes after the company was crowned top Omani Brand in Manufacturing at the World of Economics and Business Magazine Awards (AIWA) awards 2024.

“We were honoured at the World of Economics and Business Magazine Awards, where we were awarded Oman’s Most Powerful Manufacturing Brand 2024. This reflects our commitment to quality and innovation,” OFM said in a statement on its LinkedIn page.

In line with its commitment to sustainability and innovation, OFM has expanded its silo capacity by approximately 65%, emphasizing sustainable practices in its operations. CEO Haitham Al Fannah highlighted that this expansion aims to enhance storage capabilities while adhering to environmental considerations.

Furthermore, OFM has entered into usufruct agreements with Omran Group to develop food security projects at Sultan Qaboos Port and the Mina District area. These agreements encompass a total area of 60,000 square meters, with plans to establish new projects and increase storage capacities, thereby bolstering the nation’s food security infrastructure.

Demonstrating a strong commitment to supporting local agriculture, OFM recently purchased 5,000 tonnes of wheat from Omani farmers as part of its annual program to back domestic wheat production. This initiative not only supports local farmers but also ensures the use of high-quality, locally sourced ingredients in their products.

In 2024, the publicly traded subsidiary of Oman Food Investment Holding Company (Nitaj) revealed its strategic vision to acquire several food-related entities and assets as part of an extensive expansion drive across the Gulf region.

“We are currently engaged in finalizing our strategic roadmap to venture into new segments within the food industry,” said Ahmed Ali al Bulushi, Chairman of OFM.

Eyed by the Group is a company operating in the animal feed sector, with a technical consultant already engaged to assess the target’s manufacturing facilities.

The company also revealed that it plans to diversify into the sweets and confectionery business, with Atyab Investments—the investment arm of Oman Flour Mills—currently spearheading the acquisition process.

Additionally, Atyab Food Industries (AFI), a wholly owned subsidiary of OFM, is nearing the completion of due diligence and valuation processes to acquire a prominent bakery in Oman.

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