USA — Mondelez International, an American multinational food processing company based in Chicago, has expanded its belVita breakfast biscuit portfolio with belVita energy snack bites; delicious, wholesome, soft-baked and bite-sized snacks.
The soft-baked, bite-size snacks for mid-mornings are made with real fruits and seeds and are non-GMO Project verified and kosher certified. They come in two flavors—Banana Dark Chocolate & Sunflower Seed, and Blueberry & Sunflower Seed.
The snacks contain 14 grams of whole grain as well as fiber, iron and B vitamins. They also feature no high-fructose corn syrup and no artificial flavors, colors or sweeteners. They also offer convenience as they come packaged in resealable 5oz bags.
“Mornings can move fast, but refueling with a wholesome, tasty snack shouldn’t slow you down,” said Miguel Zorrilla, vice president of belVita at Mondelez.
Zorrilla added, “That’s why we created belVita energy snack bites — a convenient and delicious mid-morning snack that bridges the gap between breakfast and lunch, keeping you fueled for whatever the day brings.”
New belVita energy snack bites will be launched in the USA at nationwide retailers for $4.49 per 5-oz bag starting February 1 2025.
The Mondelez International company manufactures chocolate, cookies, biscuits, gum, confectionery, and powdered beverages. It has an annual revenue of about $26.5 billion and operates in approximately 160 countries.
Other Mondelez brands include: Belvita, Chips Ahoy!, Oreo, Ritz, TUC, Triscuit, Nabisco, LU, Sour Patch Kids, Barny, Peek Freans, Milka, Côte d’Or, Toblerone, Cadbury, Green & Black’s, Freia, Marabou, and Fry’s; Trident, Dentyne, Chiclets, Halls, Stride and Tang.
The firm has been a powerhouse in expansion of its portfolio and operations. Last year, the firm acquired a majority stake in Evirth, a leading Chinese manufacturer specializing in frozen-to-chilled cakes and pastries.
It also took a minority stake in Urban Legend a UK fresh doughnut and pastry company known for its healthier offerings and invested US$1.2B in its supply chain and enterprise resource planning (ERP) transformation strategy.
In terms of operations, Mondelez International partnered strategically with Accenture and Publicis Groupe to enhance its marketing capabilities using generative artificial intelligence in 2024.
That same year, it inaugurated its state-of-the-art US$5 million Regional Biscuit and Baked Snacks Lab and Innovation Kitchen in Singapore to improve on product development. It also introduced new environment-friendly packaging for its Triscuit crackers.
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