The brand’s Bake Sale Collection range is USDA Organic certified and non-GMO, much as other variants of the brand.
USA – In its latest release, Clif, a brand by Mondelez has announced the launch of its newest bar line by debuting its Zbar Bake Sale Collection.
The Mondelez International brand announced the release of two new Zbar flavors: Cinnamon Roll and Cookies ‘n Creme. Each of these new kid-friendly, soft-baked energy bar variants has 11–13 grams of whole grain.
“At Zbar, we’re committed to crafting quality snacks for kids that help fuel active exploration. The new Cinnamon Roll and Cookies ‘n Creme flavors in our Bake Sale Collection deliver the delightful taste kids want for their warm-weather adventures, while highlighting the work we are doing with Kaboom! to help connect more kids to nature and outdoor play,” said Valerie Van Arkel, director of marketing for Zbar at Mondelez International.
The brand’s collaboration with Kaboom!, a nonprofit that Clif has partnered with since July 2024, is also highlighted in the new releases.
The brands will collaborate for two years to construct sustainable playgrounds made of natural materials in local communities all around the country.
“In partnership with Zbar, we will create eight new playgrounds that are nature exploration areas, helping more than 15,000 kids develop lasting memories outdoors. Together, we’re making great progress toward our goals of fostering a more sustainable playground industry and helping increase the number of kids who can get outside to play,” said Lysa Ratliff, CEO of Kaboom!.
Major retailers across the country carry the Cinnamon Roll and Cookies ‘n Creme Zbars in 6- and 12-pack versions.
Expansion of the BUILDERS category
Additionally, Clif has introduced three new items under the BUILDERS brand to broaden its selection of high-protein bars.
The brand introduced OREO-flavored BUILDERS and Reduced Sugar Crispy protein bars in two flavors: Almond Salted Caramel and Peanut Butter Chocolate.
The Reduced Sugar Crispy protein bars include 16 grams of protein and 5 grams of sugar per bar, while the BUILDERS OREO-flavored protein bars, which are modeled after the traditional sandwich cookie, have 20 grams of plant protein. All varieties are manufactured without artificial sweeteners or gluten.
Retailers around the country carry Clif’s BUILDERS protein bars, which price for $1.99 to $2.19 per 2.4-ounce bar and $9.98 for a 6-count box.
“With our BUILDERS protein bars, we’re focused on delivering purposefully crafted, high-protein fuel options and developing indulgent products without artificial sweeteners. Along with our new OREO-flavored BUILDERS protein bar, we’re introducing Reduced Sugar Crispy protein bars for those looking for delicious protein fuel with less sugar to help power their active day,” said Saurabh Kaushik, director of brand marketing at Mondelez.
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