Kellanova South Africa holds forum to promote nutrition, innovation, and healthier breakfast choices
This initiative focuses on advancing sustainable and equitable access to food, addressing issues such as well-being, hunger and sustainability.
SOUTH AFRICA – Kellanova, known for brands such as Kellogg’s Corn Flakes, Coco Pops, All-Bran, Granola, Rice Krispies, Special K, Pringles, and Noodles, has reaffirmed its dedication to public health and nutritional innovation in South Africa.
On March 20, 2025, the company hosted the Breakfast and Nutrition Forum at The Venue Green Park in Sandton, bringing together parents, industry leaders, and nutrition experts to discuss the pivotal role of breakfast in addressing dietary gaps and empowering families with informed nutritional choices.
In her keynote address, Zandile Mposelwa, Corporate Affairs Director at Kellanova, emphasized the company’s “Better Days Promise,” a commitment to creating better days for 4 billion people by the end of 2030.
This initiative focuses on advancing sustainable and equitable access to food, addressing issues such as well-being, hunger, sustainability, equity, diversity, and inclusion.
The forum featured a panel discussion moderated by Dr. Katlego Lekalakala, which explored various aspects of nutrition and consumer preferences.
Panelists included Ntiti Hlabjago, Kellanova’s Research Nutrition & Development Director, who elaborated on the company’s well-being journey, and Tammy Darroch, Marketing Director, who shared insights into parental expectations for nutritious and palatable breakfast options for children.
A consensus emerged from the discussions highlighting the essential role of breakfast cereals in the South African diet.
When consumed with milk, cereals significantly contribute to daily carbohydrate, protein, fiber, and calcium intake. The importance of fiber for digestion, heart health, and overall well-being was underscored, along with the critical role of micronutrient fortification as a public health strategy.
Parent representative Mira Naidu provided real-life experiences on ensuring nutritious breakfasts for children, while Functional Nutrition and Health Coach Christine Baxter discussed the importance of balanced nutrition, food fortification, and the role of fiber in digestive health.
The World Health Organization recognizes voluntary food fortification as one of the most cost-effective solutions for addressing micronutrient inadequacies.
Kellanova’s commitment to promoting healthier eating habits is evident through its continuous innovation and product improvement.
By utilizing high-quality ingredients and the latest technologies, the company aims to provide nutritious, tasty, and convenient products that meet consumer needs.
According to Kellanova, this dedication aligns with research from global health organizations, including the WHO, which recognize breakfast as vital to balanced nutrition and cognitive function.
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