Inchcape appointed as official distributor for New Holland in Kenya

KENYA – New Holland has appointed Inchcape Kenya as its official distributor in the country, marking an expansion of its footprint in East Africa and enhancing support for Kenya’s agricultural sector.

As part of the new collaboration, Inchcape Kenya will provide New Holland’s complete range of machinery tailored for various scales and types of farming.

This includes the TT Series tractors, known for their balance of power and fuel efficiency, versatile TD Straddle tractors suitable for different field applications, and the TS6 and 10S Series tractors commonly used for land preparation, cultivation, and haulage.

High-horsepower models will cater to large-scale operations needing greater coverage and efficiency, while the TC Series combine harvesters will address the requirements of small-scale and mixed-crop farmers across diverse agricultural conditions.

Inchcape will also take responsibility for after-sales services, including spare parts and maintenance support, ensuring continuity and reliability for New Holland customers.

“With Inchcape, we have found a partner well-positioned to support our customers in Kenya. This collaboration reflects our continued commitment to the country’s agricultural development and our goal to maintain New Holland as a leading brand in the market,” said Özkan Eren, New Holland’s Business Director for the Middle East & Africa.

 “Our appointment as the official distributor in Kenya builds on over 40 years of partnership with New Holland in Ethiopia. This milestone aligns with our broader growth strategy across Africa and reinforces our aim to provide Kenyan farmers with efficient and reliable agricultural solutions,” said Francis Agbonlahor, Managing Director of Inchcape Africa.

The partnership is expected to enhance access to mechanized farming tools nationwide, thereby supporting increased productivity and improved resilience in the sector.

Inchcape plc is a British multinational automotive distribution, retail, and services company headquartered in London, England.

It originated from the Calcutta-based Mackinnon Mackenzie Company and now operates in 32 countries across Asia, Australia, Europe, Africa, and South America.

New Holland is a global full-line agricultural machinery manufacturer, originally founded in New Holland, Pennsylvania, and now based in Turin, Italy.

Its product line includes tractors, combine harvesters, balers, forage harvesters, self-propelled sprayers, haying tools, seeding equipment, hobby tractors, utility vehicles, and implements, as well as grape harvesters.

Established in 1895 as the New Holland Machine Company, it is now owned by CNH Industrial N.V., a Dutch-incorporated company.

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