Global biscuits market size poised to be worth US$204.9 billion by 2034

GLOBAL – The global biscuits market size is expected to be worth around USD 204.9 Bn by 2034, from USD 123.4 Bn in 2024, growing at a CAGR of 5.2% during the forecast period from 2025 to 2034, according to Market.us, an American market research firm.

Factors driving the growth of the biscuits market include the increasing demand for convenient, on-the-go snacking solutions by consumers, the ongoing trend toward healthier snacks, rising disposable income, particularly in emerging economies, and the increasing popularity of online retail platforms for food products.

Notably, consumers are becoming more health-conscious, leading to a shift toward healthier variants such as whole grain, gluten-free, vegan, keto, and low-sugar biscuits.

In 2024, Sweet Biscuits, which include varieties such as cookies and shortbreads, continued to dominate the biscuits market, capturing more than a 45.3% share due to widespread consumer preference for sweet flavors. Other popular types of biscuits include savory biscuits, crackers, and filled/coated biscuits

In 2024, Wheat, as a raw material for biscuits, continued to dominate the biscuits market, capturing more than a 57.1% share. This dominance is attributed to wheat’s widespread availability and its foundational role in traditional biscuit recipes across the globe.

Oats and millets are emerging as key raw materials in the biscuits market, appreciated for their health benefits, including high fiber content and cholesterol-lowering properties. They particularly appeal to consumers with dietary restrictions or those seeking alternative grain options.

In 2024, Plain biscuits maintained a dominant position in the market, capturing more than a 38.3% share due to their universal appeal and versatility, serving both snacking and culinary uses. Other popular flavours include chocolate-flavored, cheese and fruit & nut biscuits.

A significant restraining factor in the biscuits market is the rising cost of raw materials. For instance, according to the Food and Agriculture Organization (FAO), global wheat prices surged by approximately 30% from 2020 to 2022 due to adverse weather conditions and supply chain constraints​.

This increase in raw material costs forces manufacturers to pass the costs on to consumers leading to reduced demand. A report from the U.S. Department of Agriculture (USDA) indicated that rising food prices, including for ingredients used in biscuits, have caused consumer spending to shift towards cheaper alternatives​.

In 2024, the Asia Pacific (APAC) region held a dominant position in the global biscuits market, capturing more than 39.3% of the market share, valued at approximately USD 48.4 billion. This dominance is driven by the region’s large population base, rising disposable incomes, and a growing preference for convenient snack foods.

Europe and North America follow closely behind, with a strong focus on premium and healthier biscuit varieties supported by stringent regulations. The Middle East & Africa and Latin America regions represent emerging markets, experiencing moderate growth. 

Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.