Egyptian food manufacturing companies explore business opportunities in Kenya

KENYA – Today, January 17 marked a remarkable event for Egyptian food manufacturing companies as they showcased their products at the Egyptian trade mission to Kenya, held at the Serena Hotel in the country’s capital, Nairobi.

Dubbed the Nile Food Africa trade initiative, the forum seeks to connect Egyptian food manufacturers to trade opportunities in Kenya as well as connect Kenyan business communities eyeing the Egyptian market with the right trade partners.

The Business-to-Business(B2B) mission forum was organized by the Egyptian Food Export Council (FEC) in Kenya in collaboration with a project funded by USAID and the Egyptian Commercial Service (ECS).

 It attracted over 26 food manufacturers from Egypt including pasta and concentrates giant Egyptian Swiss, leading juice producer Juhayna, snacks and biscuit company Edita Foods, and tomato paste maker Agthia Foods.

 Other companies that showecased their offering at the event include Giardion brand owner UEFCON, Spuds brand producer Food Trip for Food Industries, Regina Company For Pasta and Food Industries, Seco Salt, Corona Chocolate and Confectionary, and Wadi Food Industries.

Speaking during the opening of the expo, H.E Wael Nasr Eldin Attiya, Egypt’s Ambassador to Kenya commended the organizers adding that the Expo presents an excellent platform for integration of Egypt-Kenya food industries to foster partnership that builds businesses for both countries.

Egypt, he said, is a strategic partner to Kenya owing to its proximity to the North African nation, adding that countries must work to eliminate various non-tariff and tariff barriers as they continue to stifle trade within the continent.

Scouting for business partners

Having key food manufacturers, the expo presented a variety of products ranging from pasta, fruit-based products, dairy products, and cereal spreads as representatives scouted for as many opportunities as possible to promote both imports and exports between the two countries.

 

However, Wael highlighted the plight of infrastructure as among the hurdles that affect trade within the African continent. According to him, improving transport infrastructure will see increased volumes of trade hence greatly improving trade within the African continent.

He noted that road infrastructure within the continent is seventy percent complete with various countries such as Egypt having completed their sections.

We are sure that trade within our two countries and the continent in general will improve once the ongoing infrastructure projects are complete. By this, we mean both roads and railways as crucial in facilitating the movement of goods.”

The Ambassador highlighted that the port of Mombasa continues to be a pivotal point in facilitating trade between Egypt and Kenya with the proximity between the two countries also working to the advantage of exporters and importers.

The ambassador has also lauded the entry of the Egyptian bank into the Kenyan market saying it will enable trade between business people from both countries.

Speaking at the same event CIB Kenya CEO Daphne Maina said the bank will enable and facilitate trade between the two COMESA nations.

 

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