Each variety is available in packs of 16 or 32 pieces for just US$6.99 each.
The initiative is part of Tate & Lyle’s Open Innovation programme, designed to complement its in-house R&D by tapping into proprietary technologies and novel ingredient solutions.
The project began in early 2024 in partnership with Transport Canada and was supported by funding from the National Trade Corridors Fund.
Derived from ingredients like red potatoes, peppers, carrots, and spirulina, the colors offer a clean-label alternative to synthetic dyes, without compromising on visual impact.
The product is now available at Tesco, with rollouts planned at Asda on 22 September and Sainsbury’s on 8 October.