The tool aims to reduce confusion, improve efficiency, and enhance customer satisfaction by providing a centralized platform for managing order-related questions.
The project will double Shams Grain’s overall production capacity to 300 TPD.
The space will serve as a hub for research and development, enabling the brand to respond quickly to evolving consumer tastes and trends in the competitive bakery sector.
Beyond serving domestic demand, the mill is expected to supply export markets.
The company describes the cereal as both a breakfast staple and a snack option for those who enjoy bold flavors throughout the day.