The launch of NOVABES expands Grupo Bimbo’s supply capacity for the bread, pastry, and tortilla categories, and consolidates the country as a key hub within its regional operations network.
The company intends to optimize its portfolio, strengthen the balance sheet and deliver sustainable longterm value to shareholders.
The initiative targets 32,000 farmers and promotes climate-resilient crops in the Grand South.
Advanced grain sorting solution to support quality and efficiency in barley production.
The deal reflects the company’s ongoing strategy to broaden its product portfolio and reinforce its position in the growing private-label snack segment.