Financials & Economy

Confectionery and snack sales across the APMEA region are projected to reach a staggering US$389.8 billion by the end of 2025, outpacing growth in Europe and North America.

Regional brands like Balaji are gaining ground, especially in western and central India, where their deep distribution networks and localized flavors resonate strongly with consumers.

OFM is also assessing opportunities in functional foods and nutrition, tapping into rising consumer demand for health-focused products.

The push toward an equal urban-rural sales split reflects a broader shift in India’s consumption landscape, where rural aspirations and purchasing power are rising.

The strong demand for Turkish bakery products in the Middle East has been driven by several factors, including the region’s reliance on imported food items and Turkey’s strategic position as a supplier.