Baking & Snacks

The marketing blitz will feature high-profile advertising spots during the Super Bowl, immersive fan experiences, and global promotions tied to the World Cup.

The investment plan is structured in two phases, each targeting key areas of production and innovation.

Grupo Bimbo pledges to donate slices of bread to local food banks, reinforcing its commitment to fighting hunger and promoting wellness.

The expansion includes the addition of three new production lines, featuring advanced technologies for rolled wafer products and filled-bar innovations, notably for the Galaxy Flutes brand.

The Pringles Hot Ones collection includes three distinct spicy varieties inspired by Hot Ones’ renowned Los Calientes hot sauce line.