Baking & Snacks – WORLD NEWS

Results underscore resilience in core categories amid premiumization trends, with a focus on Hostess synergy realization and portfolio optimization.

The launch is part of PepsiCo India’s strategy to expand its portfolio with differentiated, super-premium snack options that meet growing demand for artisanal and globally inspired flavors in the Indian market.

The new investment will include the installation of a dedicated production line for Lubisie biscuits, alongside a second production line for Milka biscuits.  

This approach aligns with PepsiCo’s ambition to accelerate its transition to natural ingredients and better-for-you options across its portfolio.

The brand’s vibrant packaging, bold flavor profiles, and commitment to quality ingredients appeal strongly to younger consumers who snack frequently and seek snacks that align with their values and taste preferences.