The company is aiming to rework its value proposition for consumers.
The new snack is launching exclusively at Walmart.
The company said a significant decline in breakfast cereal sales in the UK and Ireland had put the future of the site in Bromborough in jeopardy.
Pladis said the initiative will aid start-ups focused on food technology, health and sustainability.
This funding supports a multi-year initiative that has already resulted in improved productivity and reduced waste.