Baking & Snacks – NEW TECHNOLOGIES & INNOVATIONS

Although the product has been officially launched now, it has been available in select stores across South Africa for the past two months.

Since their introduction in 1995, Uncrustables have become a key part of J.M. Smucker’s Consumer Foods business.

This rebranding effort follows the successful launch of the Entenmann’s Baker’s Delights line two years ago, highlighting the brand’s commitment to innovation and responding to consumer demands.

Both ingredients are made from components that are Generally Recognized as Safe (GRAS), ensuring their readiness for the market.

Launched in 1963, Chips Ahoy! is currently the second-largest cookie brand in the U.S., following Oreo, which is also owned by Mondelēz.