Current conditions make it nearly impossible for producers to break even.
Investors will be able to acquire land for agricultural ventures within a month, a move expected to dramatically increase Kenya’s competitiveness.
This launch arrives as PepsiCo intensifies its focus on premiumization in emerging markets, with kettle-cooked chips globally prized for their homestyle appeal and use of select ingredients.
With an average yield of 1.8 tonnes per hectare in 2023, Cameroon remains far from the global standard of 5.9 tonnes per hectare.
The bakery is expected to significantly boost production capacity, enabling Tiger Brands to meet growing consumer demand for fresh, affordable bread.