Brenntag renews distribution agreement with Syensqo to expand aroma product reach in Asia-Pacific
The renewed collaboration will ensure the continued availability of high-quality and sustainable aroma products.
ASIA – Brenntag, the global leader in chemical and ingredients distribution, has announced the renewal of its distribution agreement with Syensqo, a Belgian multinational specializing in advanced materials and specialty chemicals.
The renewed collaboration will ensure the continued availability of high-quality and sustainable aroma products, specifically Rhovanil Vanillin and Rhodiarome Ethylvanillin, to customers across Southeast Asia, Australia, New Zealand, and Taiwan.
Rhovanil Vanillin is the primary component of vanilla flavor, offering a warm, sweet, and creamy taste, while Rhodiarome Ethylvanillin is a synthetic vanilla flavoring that is three to four times more potent than vanillin.
Both compounds are widely used in the food, beverage, and fragrance industries, particularly in bakery and premix, chocolate, dairy, confectionery, and instant powder drinks.
The renewed partnership underscores Brenntag’s commitment to supporting the Asia-Pacific region’s growing demand for high-quality aroma products.
Christophe Cartier, Aroma Market Director at Syensqo, emphasized the value of the collaboration, stating that the collaboration will enable a wider customer reach.
“We highly value our collaboration with Brenntag. This renewed distributor agreement underscores our trust in Brenntag’s solid commitment to expanding our market reach in Asia Pacific by providing high-quality aroma products and exploring new opportunities to meet evolving customer demands,”
Kenneth Keh, Regional President of Brenntag Nutrition Asia Pacific, echoed this sentiment, noting that the agreement reflects a shared vision of growth and innovation from both companies.
“We are excited to continue our strong partnership with Syensqo. Today’s announcement reflects our shared vision of growth and innovation, ensuring our customers benefit from a consistent supply of high-quality and sustainable aroma solutions,” Keh stated.
Market reports indicate that the global vanillin market was valued at approximately USD 625.14 million in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 7.6% in the coming years.
Similarly, the ethyl vanillin market is projected to reach a valuation of USD 2,749 million by 2033, recording a CAGR of 5.9%, largely driven by increasing demand in the food and beverage sector, where these compounds are widely used to enhance flavors in chocolates, ice creams, and baked goods.
Asia-Pacific remains the largest consumer of vanillin and ethyl vanillin, with demand fueled by a growing population and an increasing preference for processed foods.
The renewed distribution agreement between Brenntag and Syensqo positions both companies strategically to meet the region’s rising demand for aroma products while ensuring a stable and sustainable supply chain.
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