King Arthur Baking Company launches new biscuit blend
The blend is designed to make it easier for biscuit lovers to bake restaurant-quality biscuits at home.
USA – King Arthur Baking Company, a renowned supplier of flour, ingredients, baking mixes, cookbooks, and baked goods, has introduced a new mix: buttermilk biscuit flour blend, which uses buttermilk and a mix of unbleached soft wheat flour, baking powder, and salt.
The ingredients enable bakers to achieve biscuits with a light and fluffy texture. The product is packaged in a resealable pouch that includes a simple recipe for making biscuits using just three ingredients.
“We’re thrilled to introduce our buttermilk biscuit flour blend at Expo West alongside our popular mixes. From our bread mix kits to this new biscuit blend, we are committed to making baking more accessible to everyone,” said John Henry Siedlecki, Vice President of Innovation at King Arthur Baking.
This launch follows last year’s introduction of the company’s Bread Mix Kits, which aimed to make the baking experience available to individuals of all skill levels, especially following the pandemic-driven rise in home baking.
The Bread Mix Kits offer four versatile options: Pull-Apart Garlic Bread, Soft & Chewy Pretzel Bites, Crisp & Airy Focaccia, and Perfectly Tender Flatbread, showcasing the company’s dedication to providing enjoyable baking experiences.
Founded in Boston, Massachusetts, in 1790, King Arthur Baking Company operates two baking schools—one at its bakery in Norwich, Vermont, and the other in Burlington, Washington.
Currently based in Norwich, Vermont, it holds the distinction of being the oldest flour company in the United States and is also employee-owned and a B Lab-certified benefit corporation.
According to a report from Market Future Research, the baking mixes market was valued at US$2.1 billion in 2023 and is projected to grow from US$2.18 billion in 2024 to US$3.0 billion by 2032, with a compound annual growth rate (CAGR) of 4.23% during the forecast period.
Key drivers of this growth include a consumer shift away from artificial additives, sweeteners, and preservatives, as well as increased demand from emerging economies.
The report also notes that the rising trend for personalized bakery items is contributing to the market’s CAGR for baking mixes.
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